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2019/4月 18

市場營銷系學術講座系列第一百零八講

市場營銷系學術講座系列第一百零八講
開始時間:2019-04-18 10:00
活動地點:明德商學樓1008室
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主   題:Convenience vs. Pleasance: Matching on Horizontal and Vertical Dimensions and The Information Design on Peer-to-Peer Platforms

主講人:雷瑩 (北京大學光華管理學院)

語   言:中文

講座摘要:

We consider a two-sided decentralized matching scenario on a peer-to-peer (P2P) platform. Each of the agents on one side, called "senders", sends an offer to one of the agents on the other side, called "receivers". A match is successful if a receiver accepts an offer. Both senders and receivers are differentiated in two dimensions, a vertical attribute like quality and a horizontal attribute like location. The utility from a match increases with vertical quality and decreases with horizontal distance for both senders and receivers. We compare equilibrium strategies and welfare under different information display schemes. In addition, under the full information scheme, we also compare the decentralized and centralized matching in terms of user welfare.

主講人簡介:

雷瑩,北京大學光華管理學院市場營銷系助理教授。于2016年獲得波士頓大學經濟學博士學位。研究領域包括應用博弈論,機制設計,產業經濟學,信息經濟學等。目前研究興趣包括公司競爭策略(廣告、定價等),平臺競爭,平臺機制設計等。

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